Barbara Crean  – fitness coach

With over 15 years of experience in the fitness industry as a personal trainer, pilates and yoga instructor, Barbara brings a unique holistic approach to personalized fitness. She integrates a mind – body connection into her individualized training programs, so that her clients are able to realize their true fitness potential, while also achieving a greater awareness of their bodies.  Barbara believes that lifestyle plays a critical role in achieving this success, and therefore works with clients to understand their body’s unique needs, by finding the right changes that will be most effective for both their current lifestyle, as well as the long term.

Her approach is motivating, compassionate, and focused, so that results are experienced not only from the outside but also from within.  Barbara is a 500 hour certified yoga teacher, certified personal trainer and pre/post natal certified.

In 2014, Barbara was promoted to Fitness/Sales Manager Master Coach at a very prestigious gym Clay (Health Club & Spa) in NYC.  Her responsibilities included managing a group of 40 personal trainers, including; performance management, training, employee relations and scheduling clients.  She recruited, interviewed, hired and mentored all new trainers to be successful.  She expanded and maintained close, positive relationships with training clients to ensure client satisfaction and high-level results were continuously achieved.   She coordinates with the nutrition team to encourage clients to work with and leverage nutrition expertise.  Barbara is results driven.  Under her supervision she:

  • Managed training sales including new units and renewals, averaging 200K in sales per month
  • Collaborated with Membership Renewal Department to fulfill client needs and maximize sales opportunities
  • Developed and supervised the working integration of the Fitness Concierge and Membership Services
  • Sourced and collaborate with training vendors to ensure the staff has access to relevant training techniques


  • Communicated with trainers and staff to encourage the expansion of their client base, assisted by sales and mentored trainers on how to increase frequency and bring value to their clients
  • Recruiting, interviewing, hiring and mentoring of new trainers
  • Develop and supervise the working integration of the Fitness Concierge and Membership Services
  • Designed and implemented effective internal system to coordinate front desk and back office sales support process
  • Advised clients on package renewals based on usage, leveraging relationships, sales technique, goals and promotions
  • Created programs based on personality and expertise to serve client needs, allowing them to reach their goals and maximize usage
  • Established and maintained relationships with clients and trainers to ensure seamless support and ongoing training
  • Mentored trainers and staff on how to develop a win- win approach and positive operating styles

Barbara holds Certification with some of the most prestigious firms in fitness:

  • National Academy of Sports Medicine (NASM) – CPT
  • Pilates Certified – Movement A Foot – Pilates Mat and Machine Level I, II, III
  • Holistic Lifestyle Coach Level II – Paul Chek
  • PPS Mastery Practitioner – Paul Chek
  • Yoga Certified Sutra
  • American Council of Exercise – CPT
  • Pre/Post Natal Certified
  • Mad Dogg Spinning Certified
  • Blum Center for Health
  • CPR/AEC Certified – American Heart Association

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